Sales Development
While many business owners wait for customers to come to them, the most successful businesses follow a tried and tested sales process that works.
→ Do you struggle with the sales process?
→ Does ‘asking for the sale’ or ‘closing the deal’ fill you with dread?
→ Are you lacking the skills you need to successfully sell in your business?
Salient Sales & Training runs workshops and training courses that explore every stage of the sales process and provide you with the skills, techniques and confidence you need to make more sales and increase your profits.
Case Study: The MD of a company offering management and administration services recognised that they were solely dependent on growing their business through recommendations. They wanted to start being more proactive in finding new clients – but didn’t know where to start. They commissioned Salient Sales & Training to provide a comprehensive sales and marketing course to their entire management team. On the course they learnt new strategies that they started using straight away. They have a new three year business plan in place and have set targets and objectives to ensure significant growth in the business over the coming years.
Salient Sales & Training offers a wide range of training sessions, from a 1.5 hour workshop to a full five day programme. Whether you need specific help with individual areas or a general overview of the sales process, we can tailor the training to suit your requirements and timescale.
Marketing Development
Most business managers and owners hate cold calling, but see it as a necessary evil if they want more customers. The truth is most of your prospects hate cold calling too. The easiest sale is the one where the customer comes to you – and having an effective marketing strategy in place will bring more customers to your door.
Salient Sales & Training can provide you with a range of marketing skills and techniques that will eliminate the need for cold calling and build profitable relationships with your customers. We will help you develop a marketing plan that makes your business more attractive and brings customers directly to you.
Case Study: A former teacher took the plunge and became self employed but was unsure how to market herself. After attending a Salient Sales & Training workshop she was able to use some simple but powerful marketing tools to describe her new business proposition in glowing terms. Being able to define her business gave her the confidence to promote it properly and helped to ensure her future success as an entrepreneur.
Salient Courses
Salient Sales and Training provides training and coaching in sales, marketing and business development in three ways:
In person at your site or at the Salient office in Royal Wootton Bassett
On-Line courses available in real-time on Zoom or your preferred platform
Recorded, covering the whole sales programme in modular form
OPTIONS: 2, 3, 4 or 5-day courses in General Sales Training or Technical Sales Training.
Salient Workshops
Selling Yourself & Smart Networking: A 2-In-1 Workshop!
Selling Yourself & Smart Networking - Tackle both skills in one comprehensive session.
SELLING YOURSELF
- Make a good impression/positive impact
- Improve your credibility & confidence
- Display substance AND style!
- Be memorable, for the right reasons!
Skills in self-promotion are essential when introducing YOUR business, either in the room or online. People buy from people they like, those who inspire with credibility and confidence. Learn how to develop you own character in business.
SMART NETWORKING
- Working the room, real and virtual
- Identify objectives, targets and circulate with a purpose
- Raise your profile, gain credibility Become the 'go-to' person
- Not 1, but at least 3 USEFUL contacts every time!
How best to use the new skills learned in part 1. Work on the interim close and adding a call to action.
Make multiple and USEFUL contacts every time. And build a strong network.
Technical Sales Training
Selling into a technical market can be very different from selling into any other market. Whether you're an engineer or technician moving into a more commercial role or a sales executive selling to the technical industry communication can become a major issue. Complex processes, approvals, jargon and differences in culture often become barriers in the sales process, making it more difficult than it should be.
At Salient Sales & Training we have used our considerable experience in selling in technical markets to develop a 'best practice' training programme that helps you improve communication and remove the barriers to technical sales.
While many business owners wait for customers to come to them, the most successful businesses follow a tried and tested sales process that works.
On our Technical Sales and Technical Sales Management courses you will gain insight into the issues and barriers to selling in a technical market, and you will learn proven and effective skills and techniques including:
→ Marketing for sales - the 'message', the marketing mix; sowing the seeds
→ Planning - setting goals, objectives, targets; devising the best strategies
→ Prospecting - selecting targets and warming up the prospects
→ Contacting - grabbing attention and gaining interest; developing a relationship
→ Presenting - pitching and impressing; aiming for the close
Negotiating - the best deal for all; dealing with objections
→ Closing - the art and science of sales conversion; the 'ultimate close'!
→ Account/Client Management - building a balanced customer base; the loyalty ladder